Cutting Studio, Haselmere

Embracing Technology

It’s a decade since Jon Hall first switched from traditional pen and paper appointment books to Integrity Software’s Salon Manager product, becoming one of the first salons in the UK to catch on to computers.

A keen convert to business building technology, Jon decided to upgrade to i-salon two years ago, having been recommended the state-of-the-art package through the business training group Three•Six•Five Salon Success.

“The features which convinced me to upgrade at first were an easy drag and drop function for rescheduling appointments, and a new option which allows me to monitor how well individual stylists perform in terms of appointments and retail sales,” he says.

Keeping Track of Business

Since having i-salon installed, Jon has found it invaluable for several essential aspects of his business, including managing appointments, and maintaining accurate, regularly updated client records. “It’s so much easier to get reports on everything from how much clients spend to the frequency of their visits,” he explains.“Being able to track new clients and see if they become regulars is another brilliant new function. Client records in i-salon record everything about their history; which promotions they’ve used, products they purchased and the services and  reatments they’ve had before.

Through i-salon we can also record where new client recommendations have come from and reward existing customers who have mentioned us to their friends. We’ve been offering half-price cut and blow-dries in return for recommending the salon, and it’s proved to be a great incentive, generating valuable new business through new  clients coming into the salon.”

Business Benefits

The detailed information available through i-salon has become a vital business tool for Jon and his 18-strong team. “The pin-pointed reports I can access via i-salon help me run my business effectively,” Jon says. “I enjoy spending time getting details on everything from stock control to customer loyalty and can use the information to spot potential problems in an instant where previously I might have missed them. I can now achieve more in a day, as i-salon not only saves me time and money but also helps me generate more revenue by working out how we can improve the business,” Jon sums up.