Waxworks Beauty Salon, Basingstoke
Set in the heart of Basingstoke, Hampshire, Waxworks is a thriving beauty salon. Owner, Michele Trotter had been keeping track of orders, appointments and important data by using pen and paper and a very basic computer programme, until in July 2008, Michele installed i-salon. Since then, she’s been thrilled with the results.
Cutting No-Show’s
“Our no-shows have dropped by more than 50% since settng up a text message appointment reminder service through i-salon,” Michele explains. “Now, If clients have to cancel, we can fill any empty slots, limit ng wasted time and keeping our clients happy.”
Boosting Salon Revenue
The appointment-booking element of i-salon has helped Michele and the Waxworks team get the most out of the salon’s opening hours too. Where her previous system only offered a minimum of 15-minute increments for appointments, Michele can set appointments through i-salon to reflect any length she chooses. “Now we can book ten-minute appointments for eyebrow shapes and instead of getting four clients an hour, we can fit in as many as six. It’s a subtle point but it makes a massive difference to our potential income at busy periods, increasing our productivity by about 30 per cent. It allows us to use our time far more effectively.”
Crucial Management Reports
The details stored on i-salon alson provide Michele with valuable data on the most frequently-booked treatments, best-selling retail products and vital client informa on, helping simplify everything from sales to stock control.
Business Benefits
“I’ve found i-salon so easy to use,” says Michele. “As well as myself, all my therapists and receptionists are trained on the system. The training Integrity Software gave us when we installed the software explained all the important points and I’m also planning to learn more about the marketing elements of the programme too.”
“Since installing i-salon I’ve saved time and money,” Michele sums up. “I would unreservedly recommend it to other salon owners. In fact I’ve already told both my hairdresser and my colourist about it, and their salons have
taken it on.”
I would unreservedly recommend this to other salon owners. We have increased our productivity by 30%
Salon Owner
Waxworks Beauty Salon, Basingstoke
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